Yanmar has signed a Premium Partner Agreement with Red Bull Bragantino, a member of the Brazilian professional soccer league Campeonato Brasileiro Série A. The partnership begins with the 2022/23 season and will run for two years.
Based in Bragança Paulista, São Paulo, Brazil, Red Bull Bragantino was founded in 1928 and has attracted a large and enthusiastic fan base under the nickname “Braga.” In 2019, the club was acquired by the global drinks conglomerate Red Bull.
The sponsorship package includes:
- Logo on lower back of uniforms;
- Logo on lower left chest of training jersey;
- Signage at home stadiums and training centers; and
- Logo on backdrop board etc.
“Sport has the power to transcend the boundaries of countries and language, providing people with dreams and excitement. Yanmar supports sporting activities to connect with people around the world and share joy together in order to realize a society filled with exciting and enriching experiences,” states the company in a press release.
Yanmar South America Industria de Maquinas Ltda., the Yanmar Group’s first overseas subsidiary, was established in Sao Paulo, Brazil in 1957.