UTV manufacturer fills marketing director role

Columbia City, Indiana-based American Landmaster announced that David Piercy has returned to the company as director of Marketing and Creative. Piercy brings over 12 years of experience in marketing and design, including strategies around e-commerce, branding, digital advertising, social, sales funnels and product launches. Piercy previously worked for American Landmaster from 2017-2021 and left briefly to explore a new venture before returning back to American Landmaster in June.

“There are few companies out there that give you full control of your department and let you take it to where your imagination leads you. American Landmaster does just that,” Piercy said. “We need to be able to react quickly to market conditions, opportunities and challenges. There can’t be red tape, daunting meetings or micromanagement. I love how American Landmaster believes in an emerging-ideas approach, a bottom-up tactic, that encourages the people to bring ideas to the executive team… not the other way (top-down only). I am excited to bring my experience and ideas back to the American Landmaster organization. This will be fun.”

“David comes with a unique sense of creativity and passion that American Landmaster needs. You can give him a brief concept that he’ll dive into and bring to fruition quickly,” said Jeff Bannister, president of American Landmaster. “I worked with David for several years to launch our new branding, product, advertising and other marketing efforts in the past. It can be hard to find a single person that can shift into so many different roles. David can shift quickly into different roles where the business needs the most attention. We have several new disruptive products that we’ll be bringing to the industry in the near future and we’ll need David’s creativity, personality and tenacity to help market them effectively. We’re glad to have him back.”