Dealerships report September 2022 business performance

Nearly 2 out of 3 independent servicing OPE dealership owners described their September 2022 business performance as “Below plan,” according to the latest exclusive data from OPE Business magazine.

The latest 1-question survey to dealership owners asked: “How would you characterize your dealership’s September business performance relative to plan? If you have multiple locations, please provide your overall assessment of September.”

A total of 13% said they were “Above plan” in September, down from 22% who replied the same way about their August business performance. A total of 29% were “On plan” in September, down from 32% who responded the same way in August. Finally, a total of 58% of dealership owners said they were “Below plan” for September, an increase from the 46% who responded the same way in August.

In July, 9% of dealership owners reported being “Above plan” and 30% were “On plan.”

“The good news is the third quarter is in the books and it’s a new start in Q4,” said Dave McMahon, content director at OPE Business. “Going from 46% of dealership owners saying they were ‘Below plan’ in August to 58% in September is certainly a marked jump that mimics what we saw in July.”

The sampling each month is from select dealerships in the U.S. The dealership owners who take the survey vary from month to month. Thanks to the dealers who spent the 5-10 seconds to complet the one-question survey.

September 2022

Above plan – 13%

On plan – 29%

Below plan – 58%

August 2022

Above plan – 22%

On plan – 32%

Below plan – 46%

July 2022

Above plan – 9%

On plan – 30%

Below plan – 61%

Need some insight from your fellow dealership owner/operators on how to get out of the “Below plan” category in the coming months? Join us and dealership owners like yourself Nov. 14-16 at the OPE Business Dealer Forum in Orlando. Dealership owners from Ohio, Kentucky and Indiana are among the latest independent servicing dealerships who have registered.

The list of brands being carried at attending OPE dealerships continues to expand. With less than two months until kickoff, we are at:


Bad Boy Mowers

Bad Boy Tractors

Billy Goat

Briggs & Stratton

Country Clipper

Cub Cadet


DR Power Equipment







Honda Power Equipment

Honda Powersports

Honda Engines


John Deere

Kawasaki Engines

Kohler Engine


Land Pride

Legend Trailers







Spartan Mowers

Stealth Trailers




Troy Bilt


Looks familiar? Come join us and learn from your dealer peers across the country.

The OPE Business Dealer Forum will be held alongside a similar dealer-specific conference from our sibling brand, Powersports Business.

Click here to view the 2022 OPE Business Dealer Forum schedule.

Click here to register for the 2022 the OPE Business Dealer Forum, being held Nov. 14-16 at the Caribe Royale Resort in Orlando.

Sponsors of the 2022 OPE Business Dealer Forum are as follows:

Platinum: Stens

Gold: MotoTV Networks

Silver: Stanley Black & Decker, Ideal Computer Systems, TD, Ferris, ARI, Dealer Spike and Synchrony.

Your OPE dealership/company should join us in Orlando. Contact Peggy at for details.

Here’s a look at the Caribe Royale courtesy of our friends over at Powersports Business. The Dealer Forum will be held alongside similar brick-and-mortar dealership conferences for OPE Business sibling brands Powersports Business and Boating Industry.


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