Dealerships report October 2022 business performance

Better than 1 out of 3 independent servicing OPE dealership owners described their October 2022 business performance as “On plan,” according to the latest exclusive data from OPE Business magazine.

The latest 1-question survey to dealership owners asked: “How would you characterize your dealership’s September business performance relative to plan? If you have multiple locations, please provide your overall assessment of September.”

A total of 10% said they were “Above plan” in October, down from 13% who replied the same way about their September business performance. A total of 35% were “On plan” in October, up from 29% who responded the same way in September. Finally, a total of 55% of dealership owners said they were “Below plan” for October, better than the 58% who responded the same way in September.

“There was a nice single-digit percentage step forward in terms of dealerships that were ‘on plan’ for the month,” said Dave McMahon, content director at OPE Business. “Going from 29% of dealership owners saying they were ‘On plan’ in September to 35% in October is a strong sign for the start of the quarter.”

The sampling each month is from select dealerships in the U.S. The dealership owners who take the survey vary from month to month. Thanks to the dealers who spent the 5-10 seconds to complete the one-question survey.

October 2022 dealership results

Above plan – 10%

On plan – 35%

Below plan – 55%

September 2022 dealership results

Above plan – 13%

On plan – 29%

Below plan – 58%

August 2022 dealership results

Above plan – 22%

On plan – 32%

Below plan – 46%

July 2022 dealership results

Above plan – 9%

On plan – 30%

Below plan – 61%

Need some insight from your fellow dealership owner/operators on how to get out of the “Below plan” category in the coming months? Join us and dealership owners like yourself Nov. 14-16 at the OPE Business Dealer Forum in Orlando.

OPE dealerships that will have owners and/or staff in attendance Nov. 14-16 at the Caribe Royale Resort are as follows:

Have you considered learning alongside these dealership owners and GMs as they get a leg up on 2023 sales? Come join us and learn from your dealer peers across the country. The OPE Business Dealer Forum will be held alongside a similar dealer-specific conference from our sibling brand, Powersports Business.

Click here to view the 2022 OPE Business Dealer Forum schedule.

Click here to register for the 2022 the OPE Business Dealer Forum, being held Nov. 14-16 at the Caribe Royale Resort in Orlando.

Sponsors of the 2022 OPE Business Dealer Forum are as follows:

Platinum: Stens

Gold: MotoTV Networks

Silver: Stanley Black & Decker, Ideal Computer Systems, TD, Ferris, ARI, Dealer Spike and Synchrony.

Here’s where the road to dealership profitability in 2023 begins:

OPE-Business-Dealer-Forum-logo

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