Kubota Tractor Corporation and Trackhouse Racing have announced that drivers Ross Chastain and Daniel Suárez will carry the familiar orange Kubota paint scheme in six races in the 2023 NASCAR Cup Series season. With the sponsorship, Kubota becomes the Official Tractor Company of Trackhouse Racing after serving as the primary sponsor of Chastain’s No. 1 Chevrolet last season at the Homestead-Miami Speedway in October 2022.
“Kubota’s accelerated entry into the world of NASCAR is about more than just a commitment to racing,” says Todd Stucke, Kubota Tractor senior vice president of marketing, product support, and special projects. “It’s about forming strategic partnerships that align with our core business and appeal to our loyal customer base. And after the excitement we all felt seeing Ross representing Kubota at Homestead-Miami last season, and his thrilling run through the playoffs, it was an easy decision to put the pedal to the metal on this sponsorship for the upcoming season.”
Chastain will drive the No. 1 Kubota Chevrolet at the February 26 race at Auto Club Speedway in Fontana, California. He will also race the Kubota paint scheme at Phoenix Raceway on March 12, New Hampshire Motor Speedway in Loudon on July 16, Kansas Speedway in Kansas City on September 10, and Homestead-Miami (Florida) Speedway on October 22.
“Growing up in a farming family, the hard work and lessons I learned are what has molded me into the racecar driver you see on the track today,” says Chastain, who is an eighth-generation watermelon farmer. “This sponsorship from Kubota is especially meaningful to me because it allows me to use my platform to shine a bright light on agriculture and on the men and women who work so hard to feed all of us. I’m excited to get the Kubota orange paint scheme back out on the track this season and also help military veterans get their start in farming with each top-10 finish.”
Suárez will drive the No. 99 Kubota Chevrolet at Texas Motor Speedway in Fort Worth, Texas, on September 24. The Texas race marks his first time in a Kubota-liveried race car. “I feel like I am joining a new family,” says Suárez. “Ross has told me so many good things about Kubota and their equipment, so I’m looking forward to joining him in Kubota Country.”
Kubota and Trackhouse Racing are taking this sponsorship the extra mile in support of farmer veterans, the organizations report. In the five races Kubota is serving as the primary sponsor of Chastain’s No. 1 Kubota Chevrolet, a $10,000 donation will be made to the Farmer Veteran Coalition for a top-10 finish. The Farmer Veteran Coalition (FVC) is a national nonprofit organization that assists military veterans and currently serving members of the Armed Forces to transition into careers in farming, and since 2015, Kubota has partnered with FVC on the “Geared to Give” program which has provided $800,000 to the coalition in the form of organizational support, grants to veterans and 36 pieces of donated equipment.
Trackhouse Racing founder and owner Justin Marks credits the team’s corporate relationships as key to his organization’s quick success in the sport: “We are very proud to carry the Kubota brand on our race cars in 2023. I know many NASCAR fans are Kubota customers and will welcome Kubota’s increased involvement with the sport this year.”