Daedong-USA Inc. announces the additional of Chiwhan Yoon to the leadership group of Kioti Tractor, its North American machinery brand, KIOTI Tractor. Yoon will serve as executive vice president and deputy CEO.
“The equipment sector continues to rapidly evolve, and as we look to the future, we have aligned our vision to ensure Daedong and Kioti Tractor are leading the industry. The organizational changes reflect this shift in strategy and our commitment to long-term growth,” said Peter Dong-Kyun Kim, president and CEO of Daedong-USA Inc. Kioti Tractor Division. “Chiwhan will be integral in bringing this vision to life, and we are excited to have his expertise helping guide the future of Kioti Tractor.”
In a press release, Kioti said that Yoon boasts more than 28 years of international success across a range of industries, including automotive, financial services, and consulting. He held roles at notable international companies, including Hyundai Motor Group, Kearney, PwC Consulting, and LG Uplus Corp. As executive vice president and deputy CEO, Chiwhan Yoon is responsible for strategic planning, operational oversight, business growth, product & parts service support, captive finance development, and profitability.
The addition of Chiwhan Yoon is part of Kioti and Daedong’s strategic vision to move from a farm machinery manufacturer to a total solution provider, offering customers a comprehensive range of products, platforms, services, and captive finance support. “I am excited to join Kioti during this important moment in the brand’s history,” said Yoon. “As we move toward this vision as a total solution provider, I look forward to driving new products, platforms, parts service transformation, and financing solutions that address the top challenges our dealers and customers face.”
Working in alignment with Daedong, Kioti plans to continue to broaden its product lineup. In October, the manufactured launched its HX Series, adding a new engine platform and higher horsepower tractor to its lineup. Kioti also recently entered the compact construction category with the introduction of its new TL750 Compact Track Loader and the SL750 Skid Steer Loader. A key initiative for the company is to supplement its expanding product portfolio with new technologies, innovations, and services that will enable it to become a total solution provider.