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If there is one group that is most misunderstood by outdoor power equipment dealership owners, it is service technicians.

Since the original Brinly plows of 1839, the Brinly-Hardy Company has been actively listening to the needs of those who use its products. Celebrating its 175th year in business in 2014, the company has survived civil and world wars, societal shifts, economic booms, recessions and depressions.

At Outdoor Power Equipment, we recently followed up our nationwide dealer surveys from 2001, 2006, 2010 and 2012 by conducting a similar survey. Topics ranged from hourly shop labor and technician pay rates based on skill level to annual gross income and social media use.

Publishers' Auxiliary Magazine called William H. "Bill" Quinn Jr. the youngest newspaper publisher in the United States when he was chosen to head the Grand Saline (Texas) Sun in 1935 at age 22.

William H. "Bill" Quinn Jr. -- who founded this magazine as Lawn Equipment Journal (LEJ) in September 1959, had the foresight to rename it Outdoor Power Equipment (OPE) in September 1969, and served as its publisher for 30 years before selling the magazine -- passed away on Sept. 6, 2014, in Fort Worth, Texas. He was 102.

When animals rely solely on instincts to stay alive, they are restrained by their instinctual fear and their fear of the unknown. They never reach their full potential. Harvey Mackay says people do exactly the same thing.

In 2014, STIHL Inc. is celebrating 40 years of manufacturing in the United States. Founded in 1974 by Andreas Stihl AG & Co. KG, Waiblingen, Germany, STIHL Inc. began with less than 50 people assembling one model of chain saw.

Let's start with a quick introduction. I've been with ARI Network Services as the director of marketing for just about a year now. Before making the move to ARI, I worked as the editor of a publication much like this that served the powersports industry for a little more than a decade. I've dedicated my career to helping retailers like you improve your business.

GIE+EXPO returns to Louisville Oct. 22-24 for the 31st annual gathering of the lawn, landscape and outdoor power equipment industries.