Author Archives: The Staff

Online Checkout Checklist

The fine art of window shopping is alive and well online -- shoppers click that magic 'add to cart' button, only to click away before checking out. If you've noted high shopping cart abandonment rates on your website, you're not alone.

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Presenting the proper image

As a business owner, you most likely walk into your dealership before the sun comes up and don't head out until after the sun goes down. What happens in between those two walks is a lot of hard work to serve your customers, build your staff, and keep the books straight.

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