OPE Dealers
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Electrification: One Dealer’s Viewpoint
Spencer Powers, Joe’s Equipment Service In West Lebanon, New Hampshire, Spencer Powers owns and operates Joe’s Equipment Service (https://joesequipment.com), a…
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Equip Exposition Expands Education Opportunities
Equip Exposition, the international landscape, outdoor living, and equipment exposition being held October 18-21, 2022, reports that it’s broadening its…
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The OPE Business ‘40 Under 40’ Award-Winners for 2022
We showcased our annual ’40 Under 40’ award winners in our May/June issue. If you missed it, we urge you…
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May 2022: Some Regions Beginning to Show Improvement
Overall OPE sales in May 2022 were essentially flat for dealers in the U.S. and Canada, although two regions have…
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Using Facebook Marketplace to Boost Your Dealership’s Sales Leads
By Sarah Prellwitz Launched in 2016, Facebook Marketplace has risen to the top of online sales platforms, alongside e-commerce veterans…
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Explorer: OPE Across America – June 2022
Check out the following OPE news from dealerships around the country in the past few weeks: Tuttle Outdoor Power Poteet,…
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Thompson Tractor Certified as Women’s Business Enterprise by WBENC
Thompson Tractor, headquartered in Birmingham, Alabama, has announced that it has been officially certified as a Women’s Business Enterprise by…
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The Importance of Online Brand Continuity for OPE Dealerships
By Sarah Prellwitz If your dealership has more than one store, you’re likely familiar with the importance of brand continuity…
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Taking Advantage of OTT Advertising
By Brett Morris Once upon a time, your dealership only had a handful of options for marketing: print media (newspaper,…
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Parts: Add the Extra Five Percent
By Sara Hey When you think about your biggest parts customer who comes to mind? Is it a company that…