OPE Business Powering the Success of Independent Servicing Dealers
Upcoming Webinars
Create Your Marketing Roadmap for 2024
Tuesday, December 12, 2023
2:00 PM Central
Dealer Spike and EPG Brand Acceleration are co-hosting a special webinar, titled ” Create Your Marketing Roadmap for 2024.” This webinar will serve as a comprehensive guide to equip Outdoor Power Equipment dealers with the tools and insights needed to stay ahead in a challenging and ever-evolving market. The webinar centers around the expectations of the modern consumer and explores best practices to leverage a cost-effective omnichannel marketing strategy.
Attendees of the webinar will enjoy the following key takeaways:
- Gain insights into the modern consumer’s digital journey and discover their expectations for personalized experiences.
- Learn effective and practical strategies to optimize marketing spend, ensuring maximum impact for marketing efforts.
- Leverage automation and retargeting tools to re-engage customers and nurture buyer loyalty with minimal time and effort.
Presenter Tony Zane started his career with ARI in 2013 and launched their first OPE team in 2016. He has also managed the Marine and eCatalog (including PartSmart and AccessorySmart) teams and is pleased to bring his collective expertise to Dealer Spike’s OPE sales team. Tony brings a lot of passion and personal experience to helping dealers, starting at the age of 12, when he worked at area boat and outdoor equipment dealerships in Mequon, WI. It was during this time Tony says he discovered the value of a dealership website to promote and sell products. In his free time, Tony enjoys boating, hiking on beaches, and spending time with his family. As a movie buff, Tony loves to drop movie quotes from time to time.
Presenter Ronnie Coulam is the Senior Digital Sales Manager with Dealer Spike. Ronnie has spent nearly a decade working with Powersports, Marine and RV dealers. He’s worked with Google as a co-presenter multiple times on OEM Digital Strategy Sessions. Ronnie lives in West Linn, OR with his lovely wife, 1-year old son and 2 dogs. For fun, he likes to get out on the river, or pack up the sprinter van to head out on adventures.
Sponsored by: Dealer Spike
Past Webinars
Dealership Q2 Survey Results
Wednesday, August 24, 2022
1:00 PM CST
Join OPE Business content director Dave McMahon as we share the results of the Q2 2022 OPE Business Dealer Survey on our video-based webinar sponsored by Cub Cadet. It’s the largest survey of its kind in the industry, so we encourage you to join us as we get into the weeds on a host of key benchmarks at the dealership level. We’ll discover how dealers rate their current satisfaction with being an OPE dealers. The webinar will also reveal trends on the dealership’s overall business trends, wholegood sales and parts and service department sales during Q2. In addition, we’ll see how the average OPE dealership performed relative to their plan in Q2.
There’s all of that and a lot more, including live chat, live polls to gauge current dealership trends among the webinar attendees and more.
Even better, if you’ve never attended one of our webinar, you are 100 percent guaranteed to 1) not be able to crash the system! And, 2) you will leave smarter about dealership trends.
Sponsored by: Cub Cadet
New Strategies For Revenue In 2022, Especially With Inventory Issues
Wednesday, January 26, 2022
In the past year dealers have had to make some major adjustments to the way they interact with customers, especially given inventory and parts challenges. And we are likely to see even more changes and challenges in 2022.
In this webinar we’ll take a look at some predictions for OPE dealers heading into the new year. We’ll dig into the a variety of changes to look out for, and some thing you may not have thought of yet. This is a webinar you do not want to miss.
Specifically this webinar will discuss:
• Predictions for 2022
• Changes to interactions between dealers and customers
• Inventory issues strategies
• Collecting payments more quickly and easily
Sponsored by: Kenect
The 3 Permanent Changes COVID Has Caused for Dealerships
Thursday, May 6, 2021
Few things can negatively impact your business more quickly than bad Google reviews. We’ve seen it sink dealerships. Research shows that 93% of consumers choose a business based on reviews. Even one negative review can have a significant impact. So, in this webinar, we’ll discuss how to deal with negative reviews. And more importantly, how to avoid them in the first place.
COVID has made the last 12 months…unforgettable. Some things are getting back to normal. Others have changed forever. In this webinar, we’ll dive into the 3 biggest things that WILL NEVER be the same again. These are permanent changes that will impact dealers forever.
A few of the items we’ll discuss:
- Interesting data from COVID: number of leads, customer communication
- The changes that will go back to normal
- The changes that will be permanent
- What to expect as we head into the busy season of 2021
This is a great webinar. Don’t miss it!
Sponsored by: Kenect
How to Deal With Negative Google Reviews
Wednesday, March 3, 2021
12:00 pm CST
Few things can negatively impact your business more quickly than bad Google reviews. We’ve seen it sink dealerships. Research shows that 93% of consumers choose a business based on reviews. Even one negative review can have a significant impact. So, in this webinar, we’ll discuss how to deal with negative reviews. And more importantly, how to avoid them in the first place.
Join us and we’ll discuss:
- What to do when you get a negative review
- What NOT to do when you get a negative review
- How to increase service capacity in what could be an historic season
- Methods to follow-up with leads quickly and effectively
Don’t let the rude customers define and impact your revenue. Be proactive! You’ll learn how in this webinar.
Sponsored by: Kenect