Upfront: OPE launches new Web site

By Steve Noe

As the outdoor power equipment industry’s one and only monthly business-to-business trade magazine, we at Outdoor Power Equipment take enormous pride in providing you with the latest and greatest information regarding the industry each and every month.

But in order to meet the growing demand of bringing you breaking news as it happens, we have created an extension of our magazine with a completely redesigned Web site at www.outdoorpowerequipment.com.

“Our goal with creating www.outdoorpowerequipment.com was to create the leading online source for news and information for dealers, distributors and manufacturers involved in the lawn, landscape, public grounds, and arbor industries,” said Douglas Hebbard, group publisher of M2MEDIA360’s Green Media division, which consists of OPE, Landscape and Irrigation, Arbor Age and SportsTurf B2B magazines.

The top of the new OPE Web site features links to the home pages of Green Media and each of the other three aforementioned Green Media magazines, so that you can get a comprehensive overview of the entire green industry or take a closer look at a specific market. It also has an “Industry Jobs” section, where you may view or post job openings — free of charge. Plus, near the upper right corner, you may click on a weather radar map to go directly to The Weather Channel’s Web site, where you may find out the latest weather conditions and forecasts.

The left edge of the site is divided into four main sections — news and features, resources, interactive, and contacts — with several subsections. The “news and features” section contains articles and archives, daily news, product news, personnel news and calendar of events. The “resources” section features the media kit/editorial calendar, classified ads, buyer’s guide/directory, an online subscription form, and industry links to top organizations and other resources. The “interactive” section has coming attractions such as virtual trade shows and e-newsletters. The “contacts” section lists all of the vital contact information for the magazine’s editorial and sales representatives.

Please take a moment to visit our new home — and yours — at www.outdoorpowerequipment.com and respond with your thoughts at snoe@m2media360.com. We hope that you enjoy your initial visit and have many happy returns.


OPE Editor Steve Noe


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