Husqvarna integrates divisions

Husqvarna announced Oct. 1 that its outdoor power equipment industry brands Husqvarna, Dixon, BlueBird and Yazoo/Kees will now be housed under one newly formed organization called Husqvarna Professional Products, Inc. It will be headed by Dave Zerfoss, who will lead the newly combined team as president, Husqvarna Professional Products, Inc. The integration will create operational efficiencies for Husqvarna, as well as value for its customers through improved customer support and service.

The company will have separate dealer and distributor sales forces for individual brands, but with an integrated leadership approach.

“Supporting all our customers and helping them to grow and prosper means we are on purpose,” said Dave Zerfoss, president of Husqvarna Professional Products. “Combining our Turf Care and Forest & Garden divisions into one integrated team, gives us an even more powerful mix of people, products and processes to offer our various customers who sell and service our professional brands.”

In the new organization, Denis Bedard will be national sales manager for Dixon and Yazoo/Kees. Jody Kerr will be national rental sales manager for BlueBird and Husqvarna. Bedard and Kerr will report to Tony Marchese, VP of sales for Husqvarna Professional Products, Inc.

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