Honda Power Equipment announced a new sponsorship agreement with the National Hot Rod Association (NHRA) on May 27. Honda’s Super Quiet Series of portable generators will provide durable, dependable power to the NHRA’s Full Throttle Drag Racing Series events. Additionally, Honda generators will be utilized at each of the organization’s seven geographic division offices and within all of its owned and operated racing facilities in the United States.
As an official sponsor, Honda Generators will be displaying its full line of generators for race fans at all NHRA Full Throttle Drag Racing Series events. In addition, Honda representatives will be on hand to answer questions and provide support to the race teams and attendees who rely upon generator power at each race.
“Honda generators are well suited for the drag racing circuit, offering the NHRA reliable and quiet power for a variety of applications,” said Scott Conner, vice president, Honda Power Equipment. “Honda Power Equipment is truly excited to be working with such a dynamic organization and drag racing series.”
Honda Power Equipment markets a complete line of generators for commercial and consumer applications. Lightweight, compact Honda generators produce between 1,000 and 6,500 watts of power, providing smooth, dependable power for recreation, construction, rental, and emergency use.
“We are thrilled to welcome Honda Power Equipment into the NHRA family of marketing partners,” said Gary Darcy, NHRA senior vice president of sales and marketing. “Honda generators will provide NHRA with the power to operate equipment at our events across the country.”
Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks worldwide. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 23 national events featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.