GE Capital, Toro renew exclusive consumer financing program

GE Capital Retail Bank and The Toro Company recently announced a multi-year extension of their exclusive private label credit card program. GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers and dealers to help grow their customer sales, will continue to manage the relationship and service the account.


The private label credit card program, originally launched in 2004, is accepted at more than 5,000 independent Toro and Exmark dealers nationwide. It offers an online application process, competitive rates and special financing promotions varying from 12 to 60 months on a complete line of Toro- and Exmark-branded residential and landscape equipment, irrigation products, and other yard and garden tools. The card can also be used toward parts, service and accessories.


Toro is a worldwide provider of turf and landscape maintenance equipment and irrigation solutions, helping customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields.


“The Toro Company and GE Capital have enjoyed a mutually successful relationship in providing customers with financial solutions to grow their businesses,” said Michael Happe, group vice president, residential and contractor businesses for The Toro Company. “We look forward to continuing this relationship and to offering our customers the ability to make the purchases they need and want with convenient financing options.”


“We’re pleased to extend our program with the Toro Company,” said Gary Slagle, vice president and general manager of the outdoor power equipment industry for GE Capital’s Retail Finance business. “For nearly a decade, we’ve jointly provided customer financing solutions to Toro and Exmark customers, and we look forward to continued growth.”


For more than 75 years, GE Capital’s Retail Finance business has provided billions of dollars in consumer financing through major retailers and more than 200,000 small- and mid-sized businesses throughout the United States. GE Capital has been a provider of consumer credit in the outdoor power equipment industry for more than 15 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as the newly launched Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.

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