Briggs & Stratton’s Power Products Group unveils 44 new models for Model Year 2014


Snapper 550Z
 Snapper gas trimmer


 Ferris IS 2100Z
 Snapper Pro S125xt


Briggs & Stratton’s Power Products Group unveils 44 new models for Model Year 2014

The Briggs & Stratton Power Products Group is introducing 44 new product models for Model Year 2014 among its Snapper, Simplicity, Massey Ferguson, Ferris and Snapper Pro brands. The new models are a combination of new products and new line extensions across the various brands, and come on the heels of the 40 new products the company introduced in 2013.

“We are committed to providing our dealers with new and innovative products with which to grow their businesses,” said Harold Redman, senior vice president of Briggs & Stratton and president of the Briggs & Stratton Power Products Group. “Over the past two years, we’ve introduced more than 80 products across our five brands.

“Some are brand-new platforms like the Snapper rear-engine rider and Simplicity tractors with suspension introduced last season. Others are line extensions or improvements like the new 48-inch fabricated deck with limited lifetime warranty that we’re introducing this year on specific lawn tractors.”

Model Year 2014 Snapper brand highlights include the new entry-level ST Series lawn tractor starting at $1,399 and a new “prosumer” zero-turn mower — the 550Z — starting at $4,999. Snapper will also be introducing a new handheld lineup, including gas trimmers, a backpack leaf blower and a hedge trimmer in the spring.

Simplicity is extending its lineup of consumer zero-turn mowers, as well as adding a Regent EX lawn tractor model and ZT2500 zero-turn model featuring a 48-inch fabricated deck with limited lifetime warranty.

Massey Ferguson 2000 Series lawn tractors for 2014 will now be offered with V-twin engines versus the single-cylinder models offered previously. A new “prosumer” 2950 Series zero-turn model featuring a 25-gross-hp. Briggs & Stratton engine and 61-inch fabricated deck is offered for $4,999.

Ferris dealers will be able to offer their customers new ways to “Experience Suspension” with a new IS 2100Z lineup. Six models are being introduced featuring a variety of engine and deck options.

Finally, Snapper Pro is introducing a new S125xt commercial zero turn. Four models are available starting with a 25-gross-hp. unit with 52-inch mowing deck at a retail price of approximately $5,799.


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