Briggs & Stratton Corporation announced July 10 that beginning in the 2016 lawn & garden season, it will narrow its assortment of lower-priced Snapper consumer lawn and garden equipment and consolidate its products manufacturing facilities in order to further reduce costs.
Briggs & Stratton will continue to focus on offering premium residential products to customers through its Snapper and Simplicity brands, as well as commercial products through its Snapper Pro and Ferris brands. The company will close its McDonough, Ga., location and consolidate production into existing facilities in Wisconsin and New York. Production of pressure washers, snow throwers and lawn tractors will move to its Wauwatosa, Wis., manufacturing facility, and production of zero-turn lawn mowers will be moved to its Munnsville, N.Y., facility. Production is estimated to be completed in McDonough and transitioned to the other facilities during the first quarter of calendar 2015. The company’s dealer product offerings under the Snapper Pro, Simplicity and Ferris brands, as well as sales of Snapper- and Murray-branded lawn and garden products at Walmart are unaffected by these announcements.
“While we have seen improved sales of our lawn and garden equipment during our fiscal 2014, in an effort to improve the operating performance of our Products business, we believe it is necessary to simplify our Snapper product line, reduce our offerings of certain low-volume and lower-priced Snapper lawn and garden products, and reduce the related manufacturing capacity and expenses,” said Todd J. Teske, chairman, president & chief executive officer of Briggs & Stratton Corporation. “We will continue executing our strategy to focus on those premium products that generate higher margins and returns for our shareholders.”
The McDonough facility currently manufactures pressure washers, snow throwers, zero-turn lawn mowers, and smaller lawn and garden tractors. These changes will affect approximately 475 employees over the course of the next several months. The company will provide assistance programs, continued benefits and outplacement services to the affected employees. Moving production of pressure washers, riding lawn tractors and snow throwers to the Wauwatosa facility will add approximately 220 new full-time positions and up to approximately 150 temporary seasonal employees. Employment at the Munnsville facility is estimated to remain at current levels.
Briggs & Stratton anticipates total restructuring charges related to these actions of approximately $30-37 million, including non-cash write-downs of approximately $15-20 million, to be recorded during fiscal 2015. Total cash costs related to these actions are anticipated to be approximately $15-17 million, with the majority of the cash costs being incurred in fiscal 2015. Total annual cost savings as a result of these actions are anticipated to be approximately $15-20 million with approximately $5-7 million expected to be realized in fiscal 2015 and the remainder realized in fiscal 2016 upon completion of the transition in the fourth quarter of fiscal 2015. Products segment sales are estimated to be lower by approximately $20-25 million in fiscal 2015 and $35-45 million annually beginning in fiscal 2016 as a result of these actions. The company does not expect a material change in the sales or production volumes of engines as a result of this announcement.
Fiscal 2014 sales commentary:
Briggs & Stratton’s fiscal year ended on June 29, 2014. The company anticipates reporting fourth quarter fiscal 2014 consolidated net sales of $495 million, a 4-percent increase over fourth quarter fiscal 2013 consolidated net sales of $477 million.
The company also anticipates reporting fiscal 2014 full year consolidated net sales of $1.86 billion, consistent with net sales in fiscal 2013, despite approximately $100 million in storm-related engine and generator sales in fiscal 2013 that did not recur in fiscal 2014.
These fiscal 2014 net sales results are preliminary and subject to completion of fiscal year end closing and auditing procedures. The company is planning to release its fourth quarter and fiscal 2014 financial results after the close of the markets on Aug. 13, 2014.