On April 1, Exmark announced the launch of its Take Back Your Weekends video contest, a unique user-generated content initiative that will enable the commercial-grade mower manufacturer to reach and impact consumers in a unique and meaningful manner.
Addressing the universal consumer challenges that is a lack of time, Exmark’s video contest welcomes interested consumers to create and submit a video depicting how they would take back their weekends if more free time for hobbies and leisure pursuits was available.
Backed by a robust, multi-media advertising campaign running nationally throughout the spring and summer months, the contest’s video hub — www.exmark.com/weekends — will be open for submissions through June 30, 2015, as well as house a wealth of entertaining and educational branded video content.
“Taking into account that Exmark competes against 40-plus mower brands that traditionally fight for mindshare predominantly on the basis of durability, speed and quality of cut, we’ve chosen to go to market this year in a manner that focuses on our consumers’ aspirations and personal experiences,” said John Cloutier, senior marketing manager. “Our Take Back Your Weekends video contest is a great tool that will allow us to engage our customers and prospects in a real-world scenario, and to truly listen to what matters most to them in their daily lives.”
Eighteen Contest winners will be chosen to receive prizes, ranging from an Exmark Lazer Z X-Series mower, dream fishing trip with bass fishing superstar Mike Iaconelli, and a golf and spa experience in Augusta, Ga., to high-quality hunt-, fish- and golf-related gear. The contest’s impressive prize packages are provided by industry-leading brands such as Abu Garcia, Berkley, Buck Knives, Grime Boss, Nikon, Rapala, Realtree, ScentLok and VMC.
To learn more about the video contest’s submission criteria, prize packages, and to view user-generated video submissions, visit www.exmark.com/weekends.