New Simplicity Contender targets prosumer market

Many homeowners have a desire to mow with commercial-quality equipment, particularly homeowners with large lawns. To answer that need, the new Simplicity Contender zero-turn mower targets the “prosumer” market with its professional-grade features and a price point starting at $5,099.

Homeowners looking for a commercial-quality zero-turn mower can select from two models featuring a 25-gross-hp. Briggs & Stratton Commercial Turf Series V-twin engine; a high-performance Hydro-Gear ZT-3100 transmission; a rugged, welded steel frame; and a 52- or 61-inch fabricated mower deck with limited lifetime warranty. Both models feature speeds up to 8 mph, a 5.5-gallon fuel tank, 20-inch drive tires and a roll-over protection system (ROPS).

“The Contender is built in our Munnsville, N.Y., facility, a factory focused on producing zero-turn mowers,” said Ryan Fredrickson, product manager. “We have years of experience building premium-quality commercial mowers under our Ferris brand name, and we’ve borrowed from that experience to bring this product line to market at incredibly attractive ‘prosumer’ price points.”

For more information, visit www.simplicitymfg.com.

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