Briggs & Stratton Corporation announced October 16 that it was named in the top 15 of 100 companies with the best corporate social responsibility (CSR) reputations among the U.S. public, according to the U.S. CSR RepTrak list recently released by Reputation Institute. The list, which focuses on three dimensions of CSR (citizenship, workplace and governance) is derived from the data collected for the 2015 US RepTrak 100 study, where Briggs & Stratton ranked in the top 10 of 100.
Reputation Institute conducted more than 55,000 interviews with the U.S. general public in 1Q 2015. The RepTrak model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world’s best-known companies. The RepTrak database examines 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies.
“Briggs & Stratton strives to be a great place to work, to be ethical and transparent in everything we do, and to be a good corporate citizen,” said Todd Teske, chairman, president and CEO of Briggs & Stratton Corporation. “The fact that we have been formally recognized for such behaviors is an honor that we truly are proud of.”
“Consumers want to engage with companies that are good corporate citizens,” said Brad Hecht, chief research officer at Reputation Institute. “Companies with high CSR scores in our research can point to a demonstrated track record of ethical behavior and leadership.”
The full U.S. CSR top 100 list can be found online, at http://www.reputationinstitute.com/research/CSR-RepTrak.