Crader selects DSI Cloud Inventory for visibility from warehouse to dealer

Crader Distributing Company (CDC) has selected DSI and NetSuite partner Meridian Business Solutions to increase the efficiency of its warehouse operations. CDC will use DSI Cloud Inventory Services, a dealer portal and the Route Sales app in the field.

Founded in 1944, CDC is headquartered in Marble Hill, Mo. CDC provides Stihl outdoor power equipment (OPE) to more than 1,300 OPE dealers throughout the Midwest, along with the company’s sister company, Blue Mountain Equipment. As a family owned business with a long history of providing superior customer service, CDC takes pride in the atmosphere of trust and mutual respect it enjoys with the businesses it supplies.

CDC sought a solution to increase visibility of its inventory throughout the organization, including visibility into inventory at dealer locations. CDC wanted a platform to replace multiple mobile apps it was previously using, ultimately putting everything on a single interface and creating a more consistent experience for both sales representatives in the field and CDC customers.

CDC will also use DSI Cloud Inventory Services to increase efficiency with warehouse processes. Many operations will be improved, including whole goods picking, parts order picking, PO receipt, label utility, inventory put-away, item balance inquiry, location inquiry, inventory transfer, inventory adjustment and cycle count.

“DSI’s Cloud Inventory Services paired with Meridian’s NetSuite expertise will boost visibility across CDC’s entire organization,” said Mark Goode, chief operating officer, DSI. “A single, unified solution will make CDC sales reps in the field more consistent, ultimately giving their customers a more positive experience.”


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