UTV University registration open

Whether you carry UTVs or are thinking about adding UTVs to your dealership, there is an excellent opportunity to learn much, much more about UTVs this fall at GIE+EXPO.

The third annual UTV University will be held Wednesday, October 17, 2018 at GIE+EXPO in Louisville, Ky. UTV University is brought to you by OPE magazine and sister publication Powersports Business magazine. There is no reservation required to attend, and UTV University is free with your trade show registration.

October 17 at the show will feature a special “Dealer ‘Kick-off’ Keynote” by Dr. Robert Ballard from 10:30 a.m.-Noon (click here for details). From Noon-3 p.m., GIE+EXPO offers an exclusive dealer preview on the trade show floor (indoor exhibits open to all attendees from 3-7 p.m.) Between 3 and 6 p.m., Wednesday, UTV University will provide industry insight and analysis from UTV industry experts.

  • From 3-3:55 p.m., Steve Shankin, president and owner of Seizmik, will present “UTVs and the Massive Missed Opportunity.” During this session, Shankin will share strategies for rethinking how your team sells to UTV customers, backed by a significant amount of data to support his strategies.
  • From 4-4:55 p.m., “Learn how to effectively target the 8 Utility Vehicle (UTV) professional verticals,” courtesy of JW Washington, director of business development at Ariens. With years of success in the UTV Market, Washington will show dealers how drive incremental sales via the “Landscape Professional” and “Governmental” segments.
  • From 5- 5:55 p.m., Mike Smith, president and CEO of Odes Industries will present “Turning UTV Prospects Into Buyers – How to Fix the Simple Things to Get Better Results.” What does it take to get the drive-by customer to not only know that he or she just drove past your dealership, but to get that same customer to 1) enter your store and 2) leave with a UTV purchase that suits their needs? Smith will examine the small details that every dealership can capitalize on in order to increase traffic. Smith is a former powersports dealership owner who sold 7,000 vehicles in his last year of owning the dealership.


For more information about GIE+EXPO and UTV University, or to register, visit www.gie-expo.com.


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