Improve your dealership with UTV University at GIE+EXPO

Back for a third year, the UTV University at GIE+EXPO (included with trade show registration) will feature proven powersports dealer training specialists. Scheduled for October 17 from 3-6 p.m., UTV University is designed for dealers currently selling UTVs, as well as those considering adding them to their lineup. The slate of speakers scheduled to provide expert advice to dealers is as follows:


Wednesday, Oct. 17

3 – 3:55 p.m.

UTVs and the Massive Missed Opportunity

Steve Shankin

Steve Shankin, President and Owner of Seizmik

Utility vehicles are leading the growth in the powersports and outdoor power equipment industry. Steve Shankin gets this better than pretty much anyone, and he has invested his business and resources to being a leader in this space. He will share strategies for rethinking how your team sells to UTV customers backed by a significant amount of data to support his strategies.




4 – 4:55 p.m.

Learn How to Effectively Target the 8 Utility Vehicle (UTV) Professional Verticals

JW Washington

JW Washington, Director Business Development, Ariens Co.

JW Washington will discuss how to effectively target the 8 Utility Vehicle (UTV) professional verticals and drive incremental sales via the Landscape Professional and Governmental segments.





5 – 5:55 p.m.

Turning UTV Prospects into Buyers – How to Fix the Simple Things to Get Better Results

Mike Smith

Mike Smith, President and CEO, Odes Industries

What does it take to get the drive-by customer to not only know that he or she just drove past your dealership, but to get that same customer to enter your store and leave with a UTV purchase that suits their needs? Mike Smith will examine the small details that every dealership can capitalize on in order to increase traffic.




UTV University is sponsored by Hisun, and is brought to you by OPE magazine and PowerSports Business magazine. For more information, visit


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