Each year, the American Rental Association (ARA) honors individuals for outstanding service to the association and the rental industry. ARA’s Special Service Award recognizes a rental industry supplier who has made an outstanding contribution to the association – and will be awarded to Rick Long, president of Power Equipment Plus, Sand Lake, Mich.
Long has taken a very active role in the ARA of Michigan as an event organizer, education presenter and leader on a legislative bill.
Long is an associate member director on the ARA of Michigan board, and has organized its annual fall training sessions. These take place on each side of the state to provide all members with an opportunity to participate. Long has also been active in planning the ARA of Michigan winter conference where he lines up speakers and has even presented at the conference himself.
Currently, Long has been active in getting the Personal Property Tax bill through the Michigan legislature. This bill would eliminate personal property tax for rental stores in the state. Long sent emails and made phone calls to Michigan members explaining the benefits this bill would have. With his help, the bill passed the Michigan Senate 37-0.
Long is an annual attendee to The ARA Show and stays very active in ARA of Michigan. Power Equipment Plus became an ARA member as an independent manufacturer’s representative in 2011.