Insta tip: Ear-to-ear grin and new equipment

Cutters Outdoor Power Equipment in Lake Charles, Louisiana, is clearly dedicated to showing off their customers via the shop’s Instagram. A recent post found a customer with an ear-to-ear grin as he sat on his new Bad Boy Mowers Rogue 61-inch (35hp Kawasaki engine). It’s the perfect way to showcase your dealership’s customers — and the store.

With 326 followers, Cutters has plenty of folks interested in what the shop is up to.

Only one day after posting, the image had 16 likes. And that’s 16 more than they would have had if they had decided to not take the photo.

In fact, the easy and effective method of growing its Instagram following by taking photos of customers with product is just about the only thing you’ll find on the Cutters Insta. About three out of four of their posts are simply happy customers and their new rigs. There’s clearly a focus on the photos, with the company’s signage also prominent in the background. The hashtag use even furthers the potential reach of the post.

Have you picked a single prominent location at your shop to take a photo of every customer who buys a zero-turn mower this spring?

On its website, Cutters promotes products from Bad Boy, Dixie Chopper, Encore, Maruyama, Yamaha and Kawasaki.

Instagram Tips for 2020

Paul’s Lawn and Garden, Massillon, Ohio — 100 followers

Lone Star Mower, Burleson, Texas — 2,611 followers

Giles Outdoor Power Equipment, Perry, Georgia — 429 followers

Nord Outdoor Power, Bloomington, Illinois — 424 followers

The Boat Guy, Bourne, Massachusetts — 629 followers

LSM Outdoor Power, Keller, Texas — 148 followers

Cutters Outdoor Power Equipment, Lake Charles, Louisiana — 326 followers

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