STIHL Inc. has named Casey McGrath the branch director at Pacific STIHL in Visalia, California. McGrath will manage the sales, distribution and service of all products, parts and accessories at the company-owned branch. He will also direct the development of marketing and advertising plans for the territory, encompassing California, Arizona, Nevada, Hawaii and Guam.
“We are excited to have Casey back in this position,” said Nick Jiannas, vice president of Sales and Marketing at STIHL Inc. “His familiarity with the staff, dealer network and the territory at Pacific STIHL will make for a smooth transition as well as a successful and stable environment.”
McGrath is no stranger to this position, having served in the role from January 2010 to May 2012. He replaces Murray Bishop, who was recently promoted to director of Sales at STIHL Inc.
“It will be my pleasure to once again work with the dealers and personnel of Pacific STIHL” said McGrath. “I look forward to building on the work of Murray Bishop and the entire Pacific STIHL team to continue to deliver excellent service to our dealer network.”
McGrath has a long history with STIHL Inc., beginning his career in 1993 as territory manager at STIHL distributor Bryan Equipment Sales. He moved up to other roles including product manager at STIHL Inc., and later Northern Sales Manager and vice president of Marketing at Bryan Equipment Sales. Following his time at Bryan Equipment, he was named branch director at Pacific STIHL and most recently held the role of branch director at Northeast STIHL.
STIHL products are sold through a network of more than 10,000 authorized local STIHL Dealers from coast to coast — not big box stores.