Instagram remains an ideal social media channel for independent servicing OPE dealerships like yours. Whether it’s a photo of smiling customer alongside his or her new zero-turn mower or an inside look at the latest products on the showroom floor, Instagram continues to resonate for consumers. Of course, photos and video of landscape pros are always an ideal way to showcase your partnership.
It’s a quick and efficient way to make an impact and keep you dealership top-of-mind for current and future customers.
Since OPE Business launched its Instagram earlier this year, the reception among dealers has been outstanding. We’ve had dozens of dealerships hit the follow button, eager to see what happens on a daily basis as we create content that lands in the magazine. Not all of them choose to follow us back, and that is perfectly suitable.
Among the OPEBusiness followers that are dealers, there were some cool and inventive posts happening in 2020. Here’s a look at the number of followers of dealerships that follow OPEBusiness. Dealerships that don’t follow OPEBusiness were not considered in this top 20.
Congratulations to the 2020 honorees from OPE Business. Want to get an early start on 2021 consideration? Make sure your dealership gives us a follow (and gets a follow back!) today at www.instagram.com/opebusiness
Florida placed three dealerships in the top 20, followed by Illinois, Ohio and Massachusetts with two apiece.
OPE Business Top 20 for 2020 Instagram Accounts
(Y’all are getting the hint, so we will continually update our list — Dave)
Lone Star Mower, Burleson, TX
Power Mower Sales, Miami, FL
Northport Power Equipment, Northport, AL
M&H Equipment Service, Harwinton, CT
Central Equipment Company, Lexington, KY
6. Franklinequipmentsales, Hilliard, FL
Wooster Power Equipment, Wooster, OH
Giles Outdoor Power Equipment, Perry, GA
RDL Equipment Sales and Service, Rehoboth, MA
Nord Outdoor Power, Bloomington, IL
Carl’s Mower and Saw
Ralph Helm Inc., Elgin, IL
Lawn Equipment Center, Naples, FL
Mullins Lawn Equipment, Cumberland City, TN
Metro Turf Outdoor Power Equipment, Norman, OK
Paul’s Lawn & Garden Equipment, Massillon, OH
Mitchell’s Outdoor Power Equipment, Ridgeland, MS
Juncker Outdoor Power & Equipment, Mt. Vernon, IN
Helger’s South Coast Power Equipment, Westport, MA
M&R Power Equipment Group, Butler, PA
— Dave McMahon, editor, dmcmahon at epgmediallc.com