OPE Business Powering the Success of Independent Servicing Dealers
Does your dealership have any sort of partnership with your local school district? It might make sense to give it shot.
Bes-Tex Supply of San Angelo, Texas, has teamed up with a local news station to sponsor the station’s Bes-Tex SAISD Scholar Athlete of the Week. A weekly Instagram post during the academic year features a photo of the high school athlete along with 4-5 bullet points highlighting his or her career.
It’s easy marketing for Bes-Tex. The news station makes the Instagram post and the dealership reposts it.
The partnership sets the dealership apart as a local leader in its industry.
— Dave McMahon, editor, dmcmahon at epgmediallc.com
