The Engines Division of Kawasaki Motors Corp., U.S.A. has announced an agreement with two affiliated companies to assume import and distribution activities in Mexico. Tecnologia En Riego De Mexico (TERMSA) and Tecnologia Integral En Riego (TIRSA) will geographically split responsibilities for the country; each of the companies will import and market replacement engines and parts, as well as provide warranty and technical support.
Mexico is a logical extension for Kawasaki’s business growth and service network, given the country’s climate, dependence on agriculture as a significant contributor to its GDP, and a population of nearly 130 million, according to Nelson Wilner, Engines Division vice president. Mexico’s dealer base numbers approximately 5,000, with about 1,500 of them specialists in the lawn and garden segment, he says.
“We recognize that the characteristics of the market in Mexico are very different than here in the U.S., with agricultural markets being the predominant end-users of lawn and garden equipment,” says Wilner. “That factor, mixed with a need to service stadiums, golf courses and similar facilities requires finding the most experienced partners to help us grow our business in Mexico.”
TIRSA, based in Guadalajara, will service the area of Mexico that lies roughly north of Mexico City to the U.S. border, including Baja. The 38-year-old company has experience providing exclusive and shared distribution services to its clients. Its staff provides sales, administrative, systems design, warehouse and technical support.
TERMSA, headquartered in Mexico City, will focus on the area roughly south of the capital, and its sales, administrative and technical staff will work with dealers and the landscape industry in that 14-state area. The company is currently constructing a new warehouse in Playa del Carmen.
Both of the distributors will provide full-service capabilities, including technical education for their respective distribution channels. Kawasaki anticipates that order-to-delivery timing for its products will be greatly enhanced and will aid in building an increased presence for the brand.