Hisun Motors Corp. USA has named Taz Sobotka its Eastern U.S. regional sales manager. In his new role, Sobotka is tasked with expanding and directing a team of district sales managers and business-development personnel.
His objective, states the company, “is to enrich Hisun’s business practices … continue to optimize dealer service, and forge healthy, dependable relationships with each of the company’s valuable business partners. Furthermore, he will be working closely with each of the department heads to help establish more unity and communication between the organization and its dealers.”
Sobotka joins Hisun following a two-year tenure as global brand director with EVS Sports. Prior to EVS, he played a key role as the senior marketing director of Tucker Powersports, where he led his team in facilitating a complete re-brand of the 55-year-old distributor. He’s also held roles including regional sales manager with Tucker and project manager for Red Bull.
“Hisun has seen tremendous growth in recent years.” says Sobotka. “The new leadership has really optimized sales by leveraging Hisun’s manufacturing strengths and developing a truly remarkable team. I am grateful for the opportunity to grow with them and connect more powersports dealers to this great brand.”
Jason Walling, national sales manager of Hisun Motors Corp., USA, says: “Taz is one of the most intuitive people I’ve met in our industry. He is precisely what we’ve been looking for to fill this role. Someone with the intellect and assertiveness to help us carry Hisun to our next milestone. At Hisun, we encourage our staff to leverage obstacles as opportunities. Opportunities to thrive on creating positive results. I trust in Taz’s ability to help us continue to develop our team around those same principles, as he embarks on this new chapter in his career.”