Simplicity, Briggs & Stratton’s premium mower brand, will be celebrating its 100-year milestone throughout 2022, the company reports, through events, social-media content and a variety of promotions.
Founded in 1922, Simplicity Manufacturing laid its foundation by producing machinery for automobile and truck engines, then found success in the lawn-and-garden equipment space by switching its focus to manufacturing garden tractors in 1936.
A company doesn’t get to celebrate its 100th anniversary without innovation and reinvention, Simplicity notes: “Over the past century, Simplicity has pioneered several innovations designed to raise lawn mowing to a luxury experience and an artform for homeowners who are passionate about a manicured lawn.”
Simplicity points out just a few of its innovations in the past century:
- Patented suspension systems that minimize the effects of rough terrain on the operator by 25% for a smooth, easy ride.
- Free Floating mower decks and roller systems that improve the quality of cut and deliver impressive ballpark-like stripes.
- Power steering to help maneuver around intricate landscape features and operate heavy attachments like snow throwers effortlessly.
The company is asking customers and fans to visit simplicitymfg.com/100years to submit their Simplicity story, and follow Simplicity on Facebook and Instagram to stay up to date on its anniversary news as well as product announcements.