Argo has announced the addition of Joel “Joey” Hallstrom as product manager for its vehicle division. Hallstrom will work with a multitude of groups from both the Canadian and U.S. operations on product development, channel strategies and promotions.
“Anyone that has been around the powersports industry has encountered Joey and experienced his passion for powersports firsthand,” noted the company in a press release. “Finding his place early in life, Joey’s impressive tenure at Arctic Cat had him wearing many hats, from race manager, to product manager, business development manager and ending as an industry relations manager.”
“Joey’s experience in powersports, product management and international affairs, make him the perfect fit for this position,” says Brad Darling, Argo CEO. “After getting acquainted with the upcoming MY23 product, Joey will transition to the ‘what’s next?’ for Argo.”
“Seeing how far Argo has come in the last few years and where they want to go, I couldn’t be more excited to be part of that,” says Hallstrom. “Plus, there is a whole group of hard-working people up in Ontario that I’m looking forward to collaborating with.”
The MY23 Argo product launch is currently slated to be released in late summer of 2022.