Robert G. Jenson has been named the director of ecommerce of Stihl Inc. Responsible for all end-to-end aspects of ecommerce business operations in the United States, he will focus on providing a seamless customer experience in the digital space, the company reports. Jenson will report to the Stihl Inc. vice president of sales and marketing.
In his role, Jenson will ensure accountability for all aspects of the company’s ecommerce business including performance marketing, fulfillment, customer service, payments, merchandising and data analytics. He will also collaborate with the Stihl global ecommerce team to further align global business plans and develop online sales initiatives while effectively localizing strategic plans tailored to reflect the evolving needs of the U.S. market.
“I am excited to step into this role at Stihl Inc. and build on the momentum Stihl has established in the ecommerce space,” says Jenson. “The authorized local Stihl dealer network has been the foundation of the company’s success over the years, and I look forward to enhancing the customer experience through omnichannel solutions, while ensuring we still provide the quality products and expertise customers have come to expect from Stihl and Stihl dealers.”
Jenson joins Stihl Inc. after eight years at Whirlpool Corporation where he served in a variety of management positions, most recently as the director of direct-to-consumer & digital properties.
“We are pleased to welcome Rob to the Stihl Inc. family in this important position,” says Chris Keffer, vice president of sales and marketing. “Stihl takes pride in taking a customer-first approach. Rob will lead our effort to better serve our customers by crafting ecommerce solutions that further integrate our network of authorized local Stihl dealers and deliver a frictionless experience in our omnichannel approach.”