Dealerships report August business performance

A majority of OPE dealerships are coming off an August business performance that they ranked as either “On plan” or “Above plan,” according to the latest exclusive data from OPE Business magazine.

The latest 1-question survey to dealership owners asked: “How would you characterize your dealership’s August business performance relative to plan? If you have multiple locations, please provide your overall assessment of August.

A total of 22% said they were above plan, with 32% responding as being on plan for August. A total of 46% of dealership owners said they were below plan for August.

That’s a marked improvement from July when only 9% reported being above plan and 30% were on plan. View the July report here.

“This is a positive trend heading into the final month of the third quarter,” said Dave McMahon, content director at OPE Business. “We have been hearing in our conversations with OPE dealers that August seemed to be better month on average than July, and this data validates those anecdotes. We’re appreciative once again of all the dealership owners who completed the survey.”

The sampling each month is from select dealerships in the U.S. The dealership owners who take the survey vary from month to month. Thanks to the dealers who completed the one-question survey.

August 2022

Above plan – 22%

On plan – 32%

Below plan – 46%

July 2022

Above plan – 9%

On plan – 30%

Below plan – 61%


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