Husqvarna to announce Ceora partnership with Fenway Park grounds director at SFMA

At the 2023 Sports Field Management Association (SFMA) Conference in Salt Lake City this week, Husqvarna Group will showcase its latest lineup of commercial robotic lawn mowers, and also announce a long-term partnership with David Mellor, senior director of grounds at baseball’s Fenway Park in Boston.

Husqvarna’s Ceora robotic mower.

Ceora is Husqvarna’s robotic mower that operates through virtual boundaries with the company’s EPOS (Exact Positioning Operating System), a satellite-based technology that enables the machine to work within virtual boundaries and independently mow up to 18 acres of grass. The company initially announced the Ceora platform in December 2020.

“Husqvarna’s newest commercial autonomous innovation, Ceora, provides a state-of-the-art solution for cutting commercial sports turf, campuses and municipalities,” says Jason Connor, director of commercial robotics, North America. “We are excited to make this game-changing solution available to a wider audience now.”

SFMA attendees will also have the opportunity to meet Mellor (January 18th, 2-4 p.m. MT), who brings over three decades of expertise caring for some of the most well-known ballparks in the nation, and is collaborating with Husqvarna in a long-term partnership.

“Using the Ceora robotic mower to assist in day-to-day turf management operations at America’s most beloved ballpark is exciting for the turf industry,” says Mellor. “I think the Ceora robotic mower helps the turf industry in many different ways. For one, it’s going to allow us to reallocate the labor to work on other skilled opportunities and tasks. But also, it cuts down on the compaction that a normal mower would create. So, we’re getting an outstanding cut, outstanding quality and multiple jobs done at once.”

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