Landmaster announces new upgrades to 2023 UTVs

Landmaster has released a mid-model year upgrade to its 2023 UTVs. The upgrades involve new improved engines, redesigning of the throttle and brake pedals and new graphics to the vehicle exteriors.

The Landmaster L5 and L7 models are now built with more powerful, higher-torque engines from Vanguard. Additionally, both the L5 and L7 now come standard with power steering (EPS). Another major change is the improved gas and brake pedal design: The pedals are now designed to provide added comfort for all types of passenger heights and sizes. Additionally, the new design is more comfortable when the driver needs to push the throttle pedal down for long periods of time – when driving on long country roads, for example.

New Landmaster L7 2023 (mid-year release)

Other changes include:

  • The L5 gets a huge upgrade from a 479cc carb engine to a more powerful 570cc Vanguard engine. This increase in power provides approximately 18 percent more torque and more acceleration off the starting line. “Side-by-side to the previous L5 with the 479cc engine, you’ll notice a huge improvement and increase in power that the Vanguard 570cc engine gives you. That increase in punch of acceleration makes this a nice riding machine,” says Bryan King, product engineer for Landmaster.
  • The L7 gets a huge expansion as it shifts from the Kohler EFI engine to the Vanguard 627cc EFI engine. Drivers will experience 8 percent more torque to help with larger loads and hill climbs; additionally, the Vanguard engine produces more top end speeds of 35mph+. Depending on overall payload, users could see speeds in the high 30s. “This is a great shift from Kohler to Vanguard. When we had dealers test drive models with the new Vanguard EFI engine, they immediately noticed the increase in power and acceleration,” says King.

Also of note is that the Landmaster UTVs have been given a fresh, new look with modern style badging. The new reflective decals for the model’s name and branding elements are fixed to all sides of the vehicle, providing a modern sleek look and also aiding as a safety device at night. Additionally, the Landmasters are badged with an aluminum, American flag plate on the driver side, and the front emblem has been upgraded to a heavier-duty, automotive-grade molded emblem. New branding elements have also been added to the interior of both the L5 and L7.

“Quality is a huge focus for us at Landmaster, especially being an American made product. The branding of the vehicle serves as a catalyst to draw users in and build their confidence in our quality. The new branding is bolder, purposeful, and all sourced domestically,” states David Piercy, marketing and creative director for Landmaster.


Leave a Reply

Your email address will not be published. Required fields are marked *