Senix Tools debuted its 60V cordless outdoor tool lineup at Equip Expo. Zhejiang YAT Electrical Appliance Co., Ltd., established in 2002, is the parent company of Senix. YAT has two production bases in Zhejiang, China with sales branches in Hangzhou, China; Europe; and the Senix American headquarters in Huntersville, North Carolina. YAT launched its tool manufacturing business in 2001.
The Senix 60V outdoor power equipment line includes walk-behind and zero-turn mowers, blowers, chainsaws and pole saws, trimmers, and snow removal equipment. The company also sowed a number of 60V batteries, up to 12Ah, plus battery chargers.
Senix / YAT also manufactures gas-powered outdoor equipment.
Along with several product announcements, Senix Tools recently added seven new members to its North American team. In a press release, Scott Collins, President of YAT USA (parent company of SENIX Tools), said, “We are constantly aiming to develop our workforce in order to advance our products and overall brand, as seen by the recent addition of these industry leaders to our team.”
The recent growth to SENIX’s North American headquarters stretches across several departments including e-commerce, marketing, business development, product development, operations, and customer service. The newest additions to the SENIX team include:
- Larysa Gruner, Director of Ecommerce
- Michael Smiley, Ecommerce Manager
- Spero Lawson, Marketing Manager
- Chris Dierkes, Business Development Manager
- Brian Stephenson, Business Development Manager
- Jon Jamieson, Product Manager
- Krystal Avis, Operations and Customer Service Coordinator
The company is recruiting new dealers; interested business owners can check the company website.